A PLACE WHERE I GET MY THOUGHTS OUT.

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A Brand is Not Just a Logo.

Sep 18, 2017

Take off that generic suit and put on a sparkly tie.

One of the most important forces of all businesses is branding. It’s not a new concept,
Businesses both small and big rely on their brand to generate income and have done so
since the dawn of man. But why is it so important? Simple. A brand is not just a logo, it’s
a message to the customer and if it’s done correctly, a business will benefit greatly from
it.

And here lies a problem, many businesses will incorporate the same generic tactics in
an attempt to stimulate customers. Thus, we end up with thousands of businesses
doing and saying the same thing as one another. In turn, this could deter potential
customers from committing because they’ve found elsewhere with... yep, you guessed
it, a better brand than yours.

So, what separates you from the crowd? First, let us take a look at some examples of
colossal brand powerhouses that storm everything from our internet servers to our
televisions.

Disney.


Disney is by far...

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5 Reasons You Should NicheDown™

Sep 18, 2017

Understandably, it makes sense to offer services in a variety of markets because it
attracts a larger audience. I mean, if you can draw that means you can illustrate right?
And if you can illustrate that means you can design? So if you can design you must be
able to build hmm? And if you can build that means... it’s a never-ending trap! The trap
being; becoming a jack of all trades and a master of none!

That is why niching down is vital. The internet is a whole other planet, if you want to
stand out then you’ll need to be able to offer services that make you unique. You know
where I am going with this right? If not, let me explain with a few simple points -
seriously simple, it’s not as complex as you might think!

 


1. Identity

Don’t go around offering the world to customers or clients because most of them don’t
want the ‘world’. They want something specific and have come to you directly to seek it.
So, give your business an identity - specify...

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